Inspired from Tokyo street fashion, the theme colour “NEON” is the hottest trend. Neon colours on the dial stand out against an all-black case and bracelet. The new ALBA Tokyo neon collection presents more character with an eye-catching design.

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions of satisfied new customers every year.